Senior WordPress Developer

Imaj Holding venture · Talajat.net & Hebe.gold (Online gold retail)
Tech lead for two online gold retail brands under Imaj Holding — performance, custom development, infrastructure, and a unified accounting/inventory system spanning both stores and external marketplaces.
- Performance overhaul of Talajat.net — replaced multiple general-purpose plugins with focused custom builds and cleaned up AI-generated copy-paste code embedded in the theme.
- Designed and built Hebe.gold from scratch with Elementor plus custom code modules for business-specific features.
- Built a unified accounting & inventory plugin spanning both stores: FIFO accounting, gram-based valuation (specific to gold), supplier and multi-warehouse management, and real-time cross-site stock sync with accurate reservation handling to prevent overselling.
- Integrated third-party marketplace sales (Digikala, Snapp Shop, Tapsi) into the inventory system — sales from any channel automatically reduce stock across both sites.
- Built a custom shop filter plugin handling 1,000+ products with deep meta-field filtering — response time under 50ms.
- Migrated both sites from shared hosting to a dedicated server, including full server provisioning, configuration, and tuning.
WordPress
WooCommerce
Elementor
PHP
MySQL
Custom Plugin Dev
REST APIs
Server Config