Tech lead under Imaj Holding for Talajat.net — a performance rebuild, a custom multi-store accounting and inventory system, and focused replacements for the general-purpose plugins that were slowing the site down.
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Context
Talajat.net is an online gold retail brand operating under Imaj Holding, alongside sister brand Hebe.gold. The site had been built on a stack of heavy general-purpose plugins and AI-generated copy-paste code embedded directly in the theme — brittle and slow as the catalog grew. I led the technical rebuild: replacing the bloated stack with focused custom modules, and architecting a unified accounting and inventory system that spans both Talajat and Hebe storefronts plus the external marketplaces they sell on.
Accounting & inventory system
A custom WordPress-based engine that gives Imaj Holding a single source of truth for stock, sales, returns, and pricing across both Talajat and Hebe storefronts plus the external marketplaces they list on. No more manual reconciliation between systems — every change propagates automatically.
Product filter plugin
A purpose-built product filter tailored to gold-jewelry attributes (karat, weight, design family, and more) — replacing a heavy general-purpose plugin that was struggling under the catalog size. Fast, indexed, and shaped around how customers actually shop for gold.
Stack